the thirties grind

get up, go to work, raise kids, pay bills, sleep. repeat.

My childhood friend is on Dragons’ Den Season 9!!!

April 12, 2014 - AM 093

In February of 2014 my pal, Dominica Bay owner of the niche Vancouver fitness concept Pure Vibe Fitness Studio, did something really sneaky. After teaching her last class of the day, Bay changed out of her workout gear, had a quick shower and put on a power suit. She raced down to The Century Plaza Hotel in downtown Vancouver for what she knew could be the opportunity of a lifetime. Dominica didn’t tell a soul what she was up to, except for her partner (in business and life), Elgan Ross.

“I wasn’t sure where this would all go and didn’t want to get anyone’s hopes up.”

Facing the Dragons

Where Dominica had gone was to pitch her business, a revolutionary fitness studio that specializes in 20 Minute Whole Body Vibration Fitness and Wellness Classes, to CBC’s Dragons’ Den. What “Vibers” accomplish in a 20-minute class wouldApril 12, 2014 - AM 053 take over an hour to achieve in a regular gym due to their specialized training and high G-force machines.
2 months after that pitch, Dominica and Elgan were on a plane to Toronto where they would face the five highly accomplished dragons including Arlene Dickinson, Jim Treliving, David Chilton, Michael Wekerle and Vancouver’s own Vikram Vij.

“I had no idea what to expect,” Dominica explains. “I went in hoping for the best but I tried to keep in perspective that none of the dragons had a real passion for or background in health and fitness.”

The couple spent almost an hour in front of the Dragons, working up a sweat almost as intense as their Vibe Fitness Classes!

“The Dragons are tough,” says Elgan. “If you think you know your business, one of them will come at it from an angle you never expected. It was an immensely humbling experience.”

Dominica and Elgan will appear on Episode 2 of this season’s Dragons’ Den. Tune in on October 22nd, at 8 PM, to watch them face off with some of the business industry’s best!!


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